Three Customer Service Practices Middle East Organizations Need to Change
Author: Mark Ackerman, Regional Director, MESAT & EE, ServiceNow In today’s subscription economy, customers’ expectations are heightening. People don’t want to tell a company they’re having a problem. They just want it fixed. And if problems do arise, customers increasingly expect the company to acknowledge their pain, and fast. In fact, according to McKinsey, customers are less likely to renew or repurchase from the same company if the customer experience was only average; but when the experience improves from average to wow, customers are 30 to 50% more likely to renew. Unfortunately, for many companies, average customer service is the … Continue reading Three Customer Service Practices Middle East Organizations Need to Change
