Panasonic Announces FY22 Business Strategy for Middle East and Africa

The brand unveiled its new global motto ‘Live Your Best’ in the region and aims to grow its market share with locally-focused innovative solutions that boost consumer ‘wellbeing’ by aiding healthy and hygienic living Panasonic Marketing Middle East & Africa (PMMAF) restated its commitment to MEA market expansion and consumer wellbeing at its regional convention, held in Dubai, that unveiled the brand’s new global motto – “Live Your Best”. The new slogan embodies Panasonic’s commitment to providing solutions that make life simpler, safer, healthier, and more enjoyable for the customers helping them to live their best. Meanwhile, the brand will … Continue reading Panasonic Announces FY22 Business Strategy for Middle East and Africa

The Art of Giving

Shereen Shabnam As Ramadan approaches, we look at some of the most important acts during this month that gives joy and charity is naturally one of the crucial ones. Giving during this holy month is all about creating a sustainable environment in which every human being can survive and thrive as it allows those who have enough to eat to experience what its like for those who do not have enough to live. The act of charity motivates us to help those who are less fortunate, without expecting anything in return. True giving also gives one the most happiness to … Continue reading The Art of Giving

UAE engineering firms must work closer with educators to inspire the next generation of innovators

The engineering sector must work closer with educators if the UAE is going to inspire and enable the next generation of Emiratis to become world-class innovators of the future, according to a new report. The Institution of Engineering and Technology (IET), a 151-year-old global organisation with more than 155,000 members in 148 countries, has released findings from its UAE Skills Survey report that lays bare the skills gap currently facing the emirates’ engineering industry, as well as the skills prospects for the next decade. The IET, which has been running skills surveys for the past 17 years, joined forces with … Continue reading UAE engineering firms must work closer with educators to inspire the next generation of innovators

Embracing Corporate Social Responsibility

As the world faces one adversity after another, social responsibility founded on transparency and accountability are becoming core values within organizations looking at the most critical global crisis and making life changing decisions with positive outcomes for those in need. Eric Dury meets with Nadiia Ratke, Founder and CEO of the International Organization of Social Justice(IOSJ) Nadiia Ratke is a dynamic 34-year-old business leader as the Founder and CEO of VI Group and CEO of the International Organization of Social Justice (IOSJ). Based between Germany, Dubai, Geneva and Ukraine, Nadia has managed a number of projects successfully that includes a … Continue reading Embracing Corporate Social Responsibility