LES MILLS – THE GLOBAL LEADER IN GROUP FITNESS REVEALS RESULTS OF THEIR GLOBAL FITNESS SURVEY

12,517 consumers across 14 countries participated in the survey Findings reveal an 88% recovery in gym memberships in the Middle East in the last year, where 67% of gym-goers select memberships depending on the instructors 79% in the Middle East prefer group workouts while 66% of gym-goers prefer branded fitness classes The global leader in group fitness has revealed the results of their Global Fitness Survey today. The Les Mills 2021 Global Fitness Survey features insights from 12,157 consumers across 14 countries and explores how the pandemic has changed our fitness habits and spotlights the trends that will shape our workouts in the years to follow. According to … Continue reading LES MILLS – THE GLOBAL LEADER IN GROUP FITNESS REVEALS RESULTS OF THEIR GLOBAL FITNESS SURVEY

GMG pursues aggressive global expansion in sports retail with RSH acquisition

: Gulf Marketing Group (GMG), one of the Middle East’s leading family-owned holding companies, is significantly expanding its global presence in the sports retail market through the purchase of Royal Sporting House (RSH), one of the largest multi-brand sports retailers in Southeast Asia. Over the last four decades, the GMG Sports division has expanded from a single retail store in Dubai, UAE, to over 300 stores in 18 cities across six countries, becoming the largest sports retailer in the MENA region. The GMG Sports portfolio includes homegrown brands such as Sun and Sand Sports as well as being a distributor … Continue reading GMG pursues aggressive global expansion in sports retail with RSH acquisition

LEANDER PAES HEADLINES OLD EL PASO #MESSFREECHALLENGE FOR ASIA & MIDDLE EAST

Old El Paso™ has teamed up with doubles legend Leander Paes to support a unique #messfreechallenge leveraging the power of social influence for good. The 18 time Grand Slam doubles champion puts Old El Paso Mess-Free Tortillas to the ultimate test in his #MessFreeChallenge video that he unveiled on his Instagram (@leanderpaes) and Twitter (@leander) accounts to his following of nearly 1.3 Mn. To mark the partnership, Paes and Old El Paso Middle East has donated 5,000 Mexican meal products to help feed the disadvantaged individuals in UAE. Following on from the tennis stars in Australia and Europe, Paes figured … Continue reading LEANDER PAES HEADLINES OLD EL PASO #MESSFREECHALLENGE FOR ASIA & MIDDLE EAST

Khalidiyah Mall to host UAE Pro League Mobile Roadshow activations

Visitors to the mall to enjoy interactive experiences this weekend Khalidiyah Mall is set to host football lovers and sports enthusiasts this weekend while hosting activations for theArabian Gulf League,UAE’s top professional football league consisting of 14 football clubs from across the country. The interactive and engaging experiences will take place fromthe 27thto 29th February,2020as part of the tour to promote the league. The 2019/2020 season will witness a line-up of exciting matches until May 2020 as well as a series of FIFA20 tournaments, operated by Arabian Gulf League, for gamers to qualify during different activations, including the one taking place this weekend at Khalidiyah … Continue reading Khalidiyah Mall to host UAE Pro League Mobile Roadshow activations