Retailing in the Age of Big Data Analytics
The last couple of years have witnessed a massive shift in the ways customers shop due to the COVID pandemic lockdowns; but the pandemic has only accelerated the shift that was ongoing for the last two decades through technological advancements and big data. By Jadd Elliot Dib, Founder and CEO of Pangaea X When the rise of social media at the turn of the millennium gave retail a voice, and social media adoption and e-commerce started to grow, retailers understood that listening to customer demand was key to staying relevant in the market. This data-driven revolution underpinned by extraordinary convenience … Continue reading Retailing in the Age of Big Data Analytics