Panasonic Accelerates Growth Strategy for FY2023 in Middle East and Africa

Panasonic Marketing Middle East & Africa (PMMAF) has revealed that it will accelerate its growth strategy for the MEA region.  Underpinned by the brand’s inspiring new global motto — Create Today. Enrich Tomorrow. — Panasonic laid out its plans on expanding its regional market share, eyeing double-digit revenue growth for 2023, as it continues to strengthen its commitment to cater to the evolving customer demands for its industry-leading products and solutions.  The announcement was made during Panasonic’s annual regional convention held in Dubai, which also saw the global electronics giant reveal its business performance for the previous year.  In FY2022, … Continue reading Panasonic Accelerates Growth Strategy for FY2023 in Middle East and Africa

Sumo Sushi & Bento reveals “Sweet Summer Fun” Drinks as part of their “Put a Smile, Win the Heart” campaignat Rashid Centre for People of Determination

Dubai, UAE: Sumo Sushi & Bento, the originator of family friendly sushi dining in the region launched new “Sweet Summer Fun” drinks at their interactive CSR event by sharing a day of happiness with students at Rashid Centre for People of Determination during the week of happiness with the ideology of sharing and giving back to the community.  The Sumo Sushi & Bento CSR activity was initiated to share happiness with students for the “Put a Smile, Win the Heart” campaign. The children at the Rashid Centre for People of Determination had the first taste of the drinks after enjoying various … Continue reading Sumo Sushi & Bento reveals “Sweet Summer Fun” Drinks as part of their “Put a Smile, Win the Heart” campaignat Rashid Centre for People of Determination

Using data and behavioural science to transform the future of travel

UAE Insights from Amadeus Traveller Tribes Research Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf With a high number of expats living in the Gulf, travel is part of many residents’ lives as people commute regularly between their home countries and where they live and work. As the global macro environment changes, the travel industry must also continuously evolve by adopting new technologies, meeting the growing desire for sustainability, and accommodating the ever-shifting personal priorities of travellers. Traveller Tribes 2033 is a global research study commissioned by travel technology leader Amadeus to help travel sellers and providers look into the future … Continue reading Using data and behavioural science to transform the future of travel

Asset Integrity and Process Safety Conference& Exhibition launched in Jubail Industrial City

Saudi Arabia: Hosted by the Royal Commission in Jubail Industrial City, The Asset Integrity and Process Safety Conference & Exhibition – KSA Edition, concludes at the King Abdullah Cultural Center in Jubail, Kingdom of Saudi Arabia. The conference dealt with the main issues related to extending the life of assets and improving maintenance strategies, which will improve the integrity and reliability of assets while maintaining production capacity and reducing operational cost. Eng. Abdullah bin Mahmoud Kashgari inaugurated the conference on behalf of the CEO of the Royal Commission in Jubail, Dr. Ahmed bin Zaid Al-Hussein. More than 500 participants from … Continue reading Asset Integrity and Process Safety Conference& Exhibition launched in Jubail Industrial City