In its 9th appearance at GITEX, Aruba will be exhibiting at stand number A7-1 in Hall 7 alongside Hewlett Packard Enterprise. GITEX is firmly established as the Middle East’s largest tech exhibition and networking platform – last year attracting over 100,000 visitors from 140 countries. Author: Manish Bhardwaj, Snr. Marketing Manager, Middle East, Africa and Turkey at Aruba, a Hewlett Packard Enterprise company AI, Blockchain, Smart Workplaces, and Future Transportation will be the key buzzwords at GITEX with annual spending on digital transformation (DX) initiatives in the Middle East, Turkey, and Africa (META) set to top $38 billion by 2021, according to IDC. … Continue reading GITEX 2018: Why Digital Transformation Starts with the Network

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New modest fashion brand enters the UAE

August 29, 2018 Business & Lifestyle Publishing

Easy to wear head gear will be available at Lulu stores Malaysia’s visionary entrepreneur known for introducing exquisite products to the Gulf, Sakinah Sheikh Osman will be launching her new modest fashion brand, Sakinah for the modern and on the go powerful and glamorous women looking for traditional yet timeless easy to manage scarves. The ambitious brand aims to meet the needs of the modest wear clientele globally, starting with the Middle East market by introducing a design of scarves that are easy to manage and yet look elegant. The concept gave birth when Sakinah started wearing scarves and realised … Continue reading New modest fashion brand enters the UAE

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Transforming the way we work – HP Digital Sender Flow 8500

August 16, 2018August 16, 2018 Business & Lifestyle Publishing

By Shereen Shabnam We recently tested the HP Digital Sender Flow 8500, a safe and secure Document Capture Workstation, seen currently as one of the world’s most secure scanning device. While I was hoping the machine would do more than just scan my documents, I was to some extent pleased that it focused on just specialising in scanning and not a multitasking device that did different jobs without being the master of the main job it was intended to do. Only HP scanners repair themselves from attacks in real time while offering outstanding manageability. This gives you a peace of … Continue reading Transforming the way we work – HP Digital Sender Flow 8500

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Digital Transformation Checklist for Businesses in the Middle East

August 13, 2018 Business & Lifestyle Publishing

Author: Terri Hiskey, vice president, global product marketing for manufacturing at Epicor Software Corp. Recent findings from the MIT Centre for Business[1]show that companies which have embraced digital transformation are 26% more profitable than their average industry competitors and enjoy a 12% higher market valuation.However, digital transformation can be an incredibly complex process. With that in mind, here are five key steps companies in the Middle East need to take to prepare for a successful digital transformation journey. Align your business transformation strategy to your business goals A massive 96% of companiessee digital transformation as important or critical to their … Continue reading Digital Transformation Checklist for Businesses in the Middle East