New modest fashion brand enters the UAE

New modest fashion brand enters the UAE

Easy to wear head gear will be available at Lulu stores

Malaysia’s visionary entrepreneur known for introducing exquisite products to the Gulf, Sakinah Sheikh Osman will be launching her new modest fashion brand, Sakinah for the modern and on the go powerful and glamorous women looking for traditional yet timeless easy to manage scarves.

The ambitious brand aims to meet the needs of the modest wear clientele globally, starting with the Middle East market by introducing a design of scarves that are easy to manage and yet look elegant.

The concept gave birth when Sakinah started wearing scarves and realised how difficult it was to get scarves that looked great and yet felt comfortable, stayed on and came in colours that are easy to combine with different outfits.

According to Sakinah, it was necessary to start the project with conventional styles and use embellishments such as the use of Swarovski crystals to appeal to the Arab region.

Sakinah was inspired by the fashion sense of the confident, career minded and yet sensual Muslim woman who valued simplicity, practicality and comfort combined with elegance and glamour.

Combining Sakinah scarves with existing modern and traditional attire in the wardrobe helps the wearer make a fashion statement for all occasions.

Sakinah scarves are available at all Lulu Hypermarkets in various colours including green, maroon, purple, black and brown. A video link on the styling of scarves is available online.

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