Category: Management

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Sharjah’s rise as a regional leader in ecotourism contributing to the global sustainable travel movement in a big way

Business & Lifestyle Publishing

As the world takes a relook at their consumption practices against the backdrop of the World Environment Day, the global tourism industry emerges as a key player that can make a lasting and meaningful impact on the environment, on people, communities and businesses if both the creators and consumers of tourism make the right kind of decisions, choices and investments geared towards attaining sustainability. The glaring reality of the sector’s impact can be seen in statistics revealed by The World Counts platform, which indicate that tourists left more than 885 million tons of waste and consumed more than 1.7 billion … Continue reading Sharjah’s rise as a regional leader in ecotourism contributing to the global sustainable travel movement in a big way

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The Role of Public Relations in Crisis Management

Business & Lifestyle Publishing

By Shereen Shabnam Crisis situations can strike any organization unexpectedly, posing significant threats to their reputation, operations, and stakeholders. In times of crisis, effective public relations (PR) plays a pivotal role in managing the situation, mitigating damage, and rebuilding trust. My first crisis management plan was for Lufthansa more than 18years ago and it was one of the most exciting content documents I ever created. A few years later, we did similar process plans for an architecture firm, when I looked after Air Arabia PR and for a retail giant – in each project, we delved into the essential functions … Continue reading The Role of Public Relations in Crisis Management

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Luxury and Brand

Business & Lifestyle Publishing

Hakan Ozel, General Manager – Shangri-La Hotel, Dubai When we think of luxury, the focus point to consider is the brand itself. We cannot imagine luxury without brands. The brand is an integral part of luxury products and services as well as the dreams of the customers. Customers have dreams, and brands make their dreams come true. Therefore, when people ask what a luxury brand is, often the reply is that it is the brand that makes people’s dreams come true. Brands are important for business success. The goal of luxury management is to gain pricing power, which is the … Continue reading Luxury and Brand

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Mastering the Art of Brief Pitches to the Media: Amplify Your Story’s Impact

Business & Lifestyle Publishing

In today’s fast-paced news environment, time is an invaluable commodity. For PR professionals seeking media coverage, crafting a concise and impactful pitch is paramount. As I spend another day dealing with up to 10 media calls that have lasted twice as long, I feel its important to hone the message in. With so much on our plates, me and my journalist peers need to grasp the importance of a story instantly. To stand out in the crowd as a PR Professional and increase the likelihood of media pickup, it’s crucial to make your pitch brief and compelling. Here’s how to … Continue reading Mastering the Art of Brief Pitches to the Media: Amplify Your Story’s Impact