As the world takes a relook at their consumption practices against the backdrop of the World Environment Day, the global tourism industry emerges as a key … Continue reading Sharjah’s rise as a regional leader in ecotourism contributing to the global sustainable travel movement in a big way
By Shereen Shabnam Crisis situations can strike any organization unexpectedly, posing significant threats to their reputation, operations, and stakeholders. In times of crisis, effective public relations … Continue reading The Role of Public Relations in Crisis Management
Hakan Ozel, General Manager – Shangri-La Hotel, Dubai When we think of luxury, the focus point to consider is the brand itself. We cannot imagine luxury … Continue reading Luxury and Brand
In today’s fast-paced news environment, time is an invaluable commodity. For PR professionals seeking media coverage, crafting a concise and impactful pitch is paramount. As I … Continue reading Mastering the Art of Brief Pitches to the Media: Amplify Your Story’s Impact
Business Insights 