With organizations rapidly accelerating digital transformation initiatives due to the pandemic, and the dramatic market shift to cloud services, SaaS apps, and hybrid/work-from-anywhere environments, businesses are now challenged with significantly increased IT complexity. As a result, the need for end-to-end visibility to ensure the productivity and performance of the business and digital services has never been more critical.
With strong growth in its visibility portfolio over the last couple of quarters, Riverbed recently reunited with Aternity, an independent division of Riverbed, to meet customer demand and fill a void in the market for full-fidelity, end-to-end visibility for the digital and hybrid enterprise. By joining best-in-breed technologies, Riverbed | Aternity delivers the most comprehensive offering with end-to-end visibility across networks, apps, cloud, and down to the end-users to provide actionable data insights that drive real business outcomes.
At GITEX, Riverbed will use its participation at the Middle East’s largest technology event to showcase industry-leading end-to-end visibility and network and acceleration solutions. Under the theme ‘Visibility, Security and Performance for the Modern, Hybrid Enterprise’, Riverbed intends to educate customers and prospects about how they can capitalise on new opportunities, address vulnerabilities, and fundamentally rethink how their organizations and employees can thrive in a world that’s digital-first, and hybrid by design.
“Riverbed sees GITEX as one of the main trade shows in our regional events calendar and this year is especially exciting given this announcement and its implications on the expansion and augmentation of our solution portfolio. This will translate to new and enhanced capabilities in end-to-end visibility and application acceleration solutions for our customers. It also means more, innovative use cases that our channel partners can deliver through the Riverbed portfolio,” said Mena Migally, Regional Vice President, META at Riverbed.
At the show, Riverbed will co-sponsor the participation of its regional distributors – Mindware and StarLink – and will have kiosks at each of their stands. By doing so, the company aims to demonstrate its firm commitment to its channel partners. “Our intention is to educate technically proficient resellers and integrators on how they can then leverage the full scope of the Riverbed portfolio to deliver comprehensive IT solutions for the needs of the modern enterprise,” explained Migally.
Top executives from Riverbed’s regional leadership, sales, and pre-sales teams will be attending GITEX 2021. Attendees can meet them at the dedicated Riverbed kiosks on the stands of value-add distributors Mindware (E1 in Hall 3) and StarLink (C1 in Hall 1).