EW SMOKE-FREE PRODUCT ARRIVES IN DUBAI

Beyond Cigarettes and Vaping – New IQOS 3 Launches in Dubai Duty Free

Philip Morris International announces that its innovative IQOS  3 is now available in Dubai Duty Free. The latest version of its smoke-free product can be found in the UAE at concessions located across Dubai International Airport’s Terminal One and Three as well as Abu Dhabi Airport. The new IQOS 3 and IQOS 3 MULTI feature improved design and functionality to offer adult smokers a better alternative for nicotine consumption than traditional combustible cigarettes. This introduction of the IQOSsignifies that there has never been a better time for UAE residents to stop smoking.

IQOS is a technologically-advanced heat-not-burn alternative to cigarettes and offers a cleaner way of enjoying tobacco with no smoke, no ash and less smell. IQOS also emits 95% less harmful chemicals compared to cigarettes.*

The new IQOS 3 and IQOS 3 MULTI deliver a premium tobacco experience with simplified usability, personalization and taste from real tobacco rather than liquid. Both devices have new protective reliability, a more sophisticated design and will appeal to adult smokers who would otherwise continue to smoke and are looking for an alternative.

“PMI has made a commitment to a smoke-free world and IQOS has already helped nearly 6-million adult smokers stop using cigarettes and switch to smoke-free alternatives.” says Rami Maktabi, Director External Affairs PMI Duty Free, Middle East, Africa & PMI DF.

“Tens of thousands of adult smokers per day globally make the change and switch from cigarettes to IQOS.** The large majority of smokers that switch to IQOS enjoy the product and its benefits enough to convert to it fully.”

Tomislav Vujcic, General Manager DF, Travel Retail MEA Middle East, Africa & PMI DF said:

“We have successfully launched this newest version of IQOS in the vast majority of markets currently offering IQOS products. Every week countless numbers of smokers switch to it around the world.”

IQOS 3 and IQOS 3 MULTI has no ash and releases a nicotine-containing aerosol, not smoke, which leaves a less lingering smell on hands, clothes and hair, meaning, favorite clothes are safe from burns and undesired smoke smell.

The upgraded version comes after two years of global development, building on the successes of its predecessor in several markets. The device boasts significant improvements upon earlier versions, further reducing the charging time by 40 seconds between uses.

The IQOS 3 MULTI provides the user with 10 consecutive uses without needing to be recharged. The work of over 400 PMI scientific personnel has yielded an elegant design which does not sacrifice functionality.

As well as state-of-the-art design and premium feel, IQOS 3 and IQOS 3 MULTI come with a choice of 500+ color combinations using a wide range of available accessories.

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