- The French Lion brand reigns supreme at the Middle East Car of the Year Awards
- The prestigious award marks the 41st win for Peugeot’s most celebrated SUV
The new PEUGEOT 3008 scooped the “Public Car of the Year” award at 2018 Middle East Car of the Year, which was held last week in Abu Dhabi. This admired trophy joins a series of 40 prizes the new PEUGEOT 3008 has already won globally. The French automaker’s popular car was declared winner through online public voting, garnering a total of 75,967 votes.
Commenting on this occasion, Cedric Zayoun, M.D., PSA Groupe GCC said: “We’re very proud to have won the Public COTY 2018. People’s opinions matter and this very award represents people’s choice of a car that integrates safety, performance, technology and style. We stressed the importance of the GCC region amongst potential markets for Groupe PSA upon inaugurating our first regional office in Dubai last year. Ever since, we have been channelling our efforts to meet the expectations of the GCC residents. Securing the Public Coty award is another milestone in the brand’s success story which underpins PEUGEOT’s innovative position in the SUV segment.”
The new Peugeot 3008 represents the brand’s highly technological expertise embodied in the latest generation PEUGEOT i-Cockpit®, a novel concept that has rewritten the book on the car cockpit. The large 8” touch-screen resembles a tablet installed in the centre of the dashboard and is equipped with capacitive technology for greater reactivity and practicality. It is accompanied by six elegant piano-key “toggle switches” – giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.
The Public Car of the Year 2018 has been hot-weather tested in the region. With an engine range that is both powerful and parsimonious, the new PEUGEOT 3008 features a 1.6L Turbo, 165hp engine and 6-speed automatic gearbox that give ultra-low consumption with a torque of 240N.m at 1400 rpm. The new PEUGEOT 3008 also meets the need to stay connected at the wheel and to be able to navigate calmly and peacefully, reflecting the latest technologies of Peugeot like Mirror Screen, wireless smartphone charging and 3D connected navigation.
The new PEUGEOT 3008 is also the first SUV to win the European Car of the Year 2017 since the creation of the trophy in 1964. It is also the fifth PEUGEOT vehicle named European Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.