Flash Storage – Powering the AI Future

By James Petter, EMEA VP, Pure Storage Artificial Intelligence (AI) is starting to change how many businesses operate. The ability to accurately process, and deliver, data faster than any human could, is already transforming how we do everything from studying diseases and understanding road traffic behavior to managing finances and predicting weather patterns. For organizations like Global Response, AI represents an opportunity to reinvent existing business models. With the help of storage industry leaders, Global Response has begun development on a state-of-the-art call centre system that allows for the real-time transcription and analysis of customer support calls. This will allow … Continue reading Flash Storage – Powering the AI Future

Leverage Flash Storage to Accelerate Digitalisation While Inverting IT Spend

By Christian Putz, Director, Emerging Markets, EMEA, Pure Storage   It’s difficult to think of a force that’s having a more revolutionary impact on the service industry, particularly banking, healthcare, insurance and retail, than digitalisation. It’s materially changing everything in this sector: the way processes work; the way services are offered; the customer experience; and the speed at which business is executed and where it happens. Digitalisation is driving the innovation edge to exciting new horizons. For example, ‘robo-advisors’ can now aggregate data on markets and customer preferences to generate automated investment advice on behalf of wealth management firms. Even … Continue reading Leverage Flash Storage to Accelerate Digitalisation While Inverting IT Spend

73% of Businesses in Middle East & Africa Committed to Being ‘Information-Based’, But Face Workload Dilemma

Photo Caption: James Petter – EMEA VP at Pure Storage Pure Storage (NYSE: PSTG), the market’s leading independent all-flash data platform vendor for the cloud era, today announced the results of Evolution, a groundbreaking independent global research survey that explores the ways businesses in the Middle East & Africa (MEA) and across the globe are balancing infrastructure and applications, today and beyond. The global research, which included a survey of 500 IT decision makers in the MEA region, finds that 73% of businesses in the region are committed to being information-based companies and as such, are embracing digital transformation. The … Continue reading 73% of Businesses in Middle East & Africa Committed to Being ‘Information-Based’, But Face Workload Dilemma

Pure Storage in Gartner Magic Quadrant for Fourth Consecutive Year

Again Positioned Furthest in Completeness of Vision  Pure Storage (NYSE: PSTG), the market’s leading independent all-flash data platform vendor for the cloud era, has announced that it has improved its position within the Leaders Quadrant of the Gartner’ July 2017 Magic Quadrant for Solid State Arrays (SSAs) by Gartner, Inc., a leading global research firm. For the fourth consecutive year, Pure Storage is positioned furthest along the “Completeness of Vision” axis in the Leaders Quadrant. In the past year, Pure Storage has continued to innovate at a breakneck pace. In October 2016, Pure Storage introduced a petabyte-scale configuration of its … Continue reading Pure Storage in Gartner Magic Quadrant for Fourth Consecutive Year