Georgia is strengthening its position as a key destination for UAE tourists, with growing demand driven by easy access, year-round experiences, family-friendly travel, luxury offerings and the country’s distinctive culture and natural landscapes.

According to Gvantsa Murtskhvaladze, Co-Founder & CEO at SHG Signature Hospitality Georgia, the destination has become increasingly popular among UAE residents seeking convenient international getaways with a diverse range of experiences.

“Georgia has become a key destination for UAE tourists, and we are seeing this reflected in the growing interest from families, couples, honeymooners and luxury travellers,” said Murtskhvaladze. “Its proximity to the UAE, convenient flight connections and visa-free access for UAE residents make Georgia an attractive and accessible choice for both short breaks and longer holidays.”

Direct flights from Dubai, Sharjah and Abu Dhabi to Tbilisi further support Georgia’s appeal as a short-haul destination. The country’s year-round tourism offering is another important driver, with summer attracting visitors for nature, culture and outdoor experiences, while winter has seen growing demand for snow and ski holidays at resorts such as Gudauri.

Safety and hospitality also remain important factors for GCC travellers. Georgia’s welcoming culture, natural beauty and family-friendly environment make it particularly appealing to UAE residents travelling with children.

“We are seeing strong growth in family travel, honeymoon trips and the luxury segment, as travellers increasingly look for personalised experiences, nature, comfort and privacy,” Murtskhvaladze added. “At SHG Signature Hospitality Georgia, our focus is on creating seamless, premium and culturally tailored experiences that meet the expectations of travellers from the UAE and the wider GCC.”

Beyond tourism, Georgia is also attracting growing interest from UAE investors, particularly in the real estate sector, supported by the country’s business-friendly environment.

With its accessibility, diverse experiences and expanding premium tourism offering, Georgia continues to strengthen its profile as a key destination for UAE tourists seeking memorable experiences throughout the year.