Dubai: Alain Aboukhater, Director of Marketing at Al Bandar Rotana and Al Bandar Arjaan by Rotana, has been named one of the most powerful marketing leaders in the Middle East by Hotelier Middle East’s 2024 Marketing Power List. Additionally, he has been awarded the prestigious ROC Star Award by the Hospitality Sales and Marketing Association International (HSMAI).

These honors recognize Alain’s significant contributions to the industry, highlighted by an 8% increase in direct bookings and a 20% rise in walk-in customer traffic annually. His successful strategies have notably enhanced the hotel’s digital presence, fostering substantial growth in its online community and engagement.

“May 1st will always hold a special place in my heart, a celebration to years of hard work and smart strategies. I hope this recognition will be inspiring to many people. My journey has been fueled by deep passion, desire, and unwavering determination. Said Alain “Alain has played a critical role in our continued success, leveraging innovative marketing strategies that have truly set Al Bandar Rotana apart in the competitive hospitality market,” said Ayman Ashor, General Manager of Al Bandar Rotana. “We are proud of his achievements and the well-deserved recognition he has received”.