Organisations across the Middle East, Turkey, and Africa will be able to ensure proximity and governance of data through new Azure region
Snowflake (NYSE: SNOW), the Data Cloud company, today announced its increasing presence in the UAE with general availability on the Azure region in Dubai. The new deployment meets increasing regional customer demand for Snowflake’s Data Cloud, enabling local enterprises to maintain proximity to their data, while enabling strict compliance with local data regulations.
“We launched in the region knowing the importance of local data residency for organisations in UAE and ensuring that data held locally is met with the utmost governance protocols,” said Mohamed Zouari, General Manager, Middle East, Turkey, and Africa, at Snowflake. “Our Dubai office launch, matched with the latest regional Azure cloud deployment, signals our commitment to the region’s data innovators, who can now mobilise their data through Snowflake’s Data Cloud, to drive both business value and agility.”
Customers using Snowflake’s Data Cloud can discover and securely share data, as well as execute diverse analytic workloads. The platform is a cloud-native powerhouse of business intelligence capabilities, including data warehousing, data lakes, data engineering, data science, data applications, and data sharing. Snowflake uses an innovative, per-second pricing model, enabling customers’ access to almost limitless capacity while only paying for the resources they consume.
Snowflake UAE is focusing on local and global systems integrators that are building data strategies and platforms that leverage the power of its Data Cloud. Chosen to spearhead the strategy, the local team focuses are public sector, finance, retail, telecom, media, gaming, fintech, insurance, healthcare and oil and gas. The Snowflake Middle East team is supported by local channel partners to bring Snowflake’s Data Cloud capabilities to a wider set of organisations across those key industries.
“With Snowflake, every company can finally become a data-driven enterprise,” Zouari said. “Many customers such as banks, telecom providers and governmental organizations are tapping into Snowflake’s Data Cloud to accelerate their digital transformation with data at the very heart of this. Data collaboration across these organisations will help achieve their goals of delivering the best citizen experience in the world.”
Snowflake’s rapidly growing customer base of leading regional enterprises includes Emaar, PropertyFinder, Kitopi, Mondia, and ArabyAds.