To support the local and International film Industry, UAE based Icon Art Production (IAP) has successfully implemented projects with Remote Filming Solutions to all their International Clients, Producers and Production Companies.
The remote Direction Solution is also available for International Directors who cannot travel but can direct the filming and execute projects, including TV Commercials with remote monitoring.
According to Zakir, CEO of Icon Art production, “Following health and safety measures set by the local authorities and the Rules and Guidelines provided by Dubai Film and TV Commission, live concerts can be filmed in our fully equipped state of the Art Studio for broadcast and sound recording. We film Indoor or outdoor TV Commercials, Music Videos, TV Programs, Web Series and Online Promotional Videos as our team understands the niche requirements of the industry and help assist Directors and Producers during these challenging times.”
Remote Auditions and Casting will be conducted remotely over video conferencing or by sending footage as a safety measure for Covid-19. A separate Make-Up Room and Wardrobe room is provided and the Cast is on Set only when everything is ready for Filming.
Producer Saurabh Kabra said, “In the current times where shoots are banned in India because of widespread of COVID-19, Dubai works as a good opportunity. The city has a good database of actors that can pass of as Indians or are of Indian origin. Hence we prefer to shoot here, it is convenient and cost effective. What the city offers is a world class crew that makes the process endearing.”
Instead of over 100 Crew, the production house with minimized First Light and Art Team crew has managed to work with assigned call sheets and delegated their tasks in a progressive shoot ensuring only the required departments are on Set. The Direction team is directing remotely, with Client and agency totalling almost 15 to 20 people monitoring online.
Using this pattern for a few projects recently, Icon Art Production has worked seamlessly resulting in the same quality of filming as a full team. This is a revolution in the Filming Industry specially for TV commercials as Dubai has vast Talent and resources so people around the world can utilize this opportunity to make their projects happen remotely.
Icon Art Production specializes in the production of Feature Films, TV Programs, Music Videos, TV Commercials, Events Productions, Studios & Post Production and has a facility that can be customized and branded for magazine shoots, product launches and pop up events.