Driving the Omnichannel Strategy with AI
By Vikram Bhat, Chief Product Officer, Capillary Technologies The Ecommerce momentum is becoming unstoppable as brands are cashing in on a number of factors such as spike in mobile applications, a new generation of high-spending shoppers, and the availability of faster internet speeds to enable them to offer their customers a shopping experience whenever and wherever they choose. In addition, an omnichannel approach has clearly shaped the retail industry in 2019, a sector largely driving ecommerce sales in the region. Going omnichannel is tempting for many retailers who have not yet embarked on their digital transformation journey. However, implementing an … Continue reading Driving the Omnichannel Strategy with AI
