Omnichannel commerce has been a ubiquitousterm in the industry since the last decade. Middle-East online spend is expected to reach to $29 billion by 2022, increasing online’s share of the total retail sales to upwards of 3%. A report by Bain & Co, however, estimates that UAE will grow 31% annually to reach $9 billion , Saudi ecommerce market will grow 27% annually to reach $10 billion which is 8% of total retail sales, and Egypt 33% annually to reach $3 billion – by 2022.. The success of Amazon has generated a post-truth that, if run intelligently, an ecommerce business can … Continue reading E-commerce is not for you. Here’s why!