A10 Networks, announced that it has appointed Ehab Halablab as the company’s new Regional Channel Manager for Middle East and North Africa (MENA).
Ehab has more than 12 years’ experience in the IT industry. Prior to A10 Networks he worked at security firm Symantec as territory manager for enterprise where he was instrumental in driving new business acquision. He also held a regional channel leadership position at Blue Coat Systems (acquired by Symantec) and regional sales manager position at Sophos. The early part of his career was spent at Naizak Distribution Services as account manager for several key security vendors.
Mohammed Al-Moneer, Regional Vice President of Sales – MENA at A10 Networks says, “Ehab brings a wealth of leadership and channel expertise to our company. Partners are critical to A10’s growth strategy and success. In order to drive our leadership in 5G, multi-cloud and security infrastructures, we needed a regional channel head with a depth of relevant experience and a proven track record and Ehab ticked these boxes. He will play a pivotal role in leading the adoption of a channel-driven business strategy, partner enablement and identifying new partners, while ensuring they are equipped with the tools necessary to sell our company’s portfolio of market leading soutions.”
Ehab will be responsible for developing & executing a regional channel strategy focused on partner certification, premier security partner recruitment, and direct & indirect channel enablement programmes. As part of the strategy to grow the business, Ehab is looking to transform distributors into value added distributors (VADs). The company will be actively onboarding new potential partners in the region that will be focused on A10’s business. The internal sales team will also be seeding new business opportunities that will be fulfilled through resellers in the region. In addition, Ehab will be focused on strengthening local ties with the company’s alliance partners like HP, Nokia Systems, Ericsson and NEC.
Ehab will champion the regional launch of the company’s award winning Affinity Partner Programme, which leverages incentive programmes, co-partner end user events and vertical focused events to drive partner engagement and opportunities.
Another key focus area for Ehab will be enabling strategic partners within the high-growth security, cloud & infrastructure domains. The company has launched its Authorized Training Centre (ATC) based in Dubai to educate partners and customers. A10 ATCs will be regulary launching monthly sessions at the beginning of each quarter. There is also going to be the launch of a partner training program called ‘RiDerS’ which will give an opportunity to channel system engineers to gain the requisite high level of security knowledge.
“The network application, cloud and security business in the MENA region is growing at an exponential rate as organizations are looking to embark on the road to digital transformation. I’m delighted to be joining A10 Networks at this very exciting time since the company’s technologies are at the core of several of today’s key IT business drivers like 5G, multi-cloud and security. I am looking forward to empowering our partners to deliver a first-class experience to our mutual prospects and customers, drive customer engagement and fuel growth,” concludes Ehab.