boAt, India’s No.1 and World’s No.3 audio wearables brand (Source: IDC report), today announced its official entry into the United Arab Emirates (UAE), marking a milestone in its international expansion journey. As part of this launch, boAt will offer its portfolio of audio products and smart wearables, including TWS (True Wireless Stereo) earbuds, headphones, portable speakers, large audio, and smartwatches. These products will be available through an omnichannel retail presence, across both online platforms and offline stores. This expansion is aligned with boAt’s strategic vision to expand in a focused manner in select countries in the Middle East, that have … Continue reading boAt, India’s No.1 and World’s No.3 audio wearables brand, Enters UAE

Hospitality, RetailLeave a comment

A Night of Enchantment and Elegance in Sofia

July 9, 2025July 9, 2025 Business & Lifestyle Publishing

Sofia’s Most Exquisite Evening with Haute Couture and Music as Fashion Transcends Borders By Shereen Shabnam There are evenings that linger in your memory long after the last spotlight dims and the Royale Fashion Show at Palms Royale Sofia was exactly that kind of night. As I arrived at the Grand Hotel Millennium, the air was charged with anticipation. The entrance itself set the mood: marble floors gleaming under crystal chandeliers, a welcome befitting an event where beauty and culture would be celebrated in their most refined forms. Our gracious hosts, Milo Borissov and Rossi McKee, welcomed guests with the … Continue reading A Night of Enchantment and Elegance in Sofia

AutomotiveLeave a comment

Deepal S05 Finds the Sweet Spot in EV Mobility

July 3, 2025 Business & Lifestyle Publishing

Shereen Shabnam Al Tayer Motors’ gleaming new Deepal showroom was buzzing the morning I arrived to test drive the brand-new Deepal S05. The S05 aims for that sweet spot of urban agility, long-range capability, and price accessibility and having a few moments of seat time, I am convinced it hits the brief. After some pleasant activations at the showroom, I was able to get some time to drive nearby to get a feel of the car. In the metal, the S05 reads fresh and athletic. Hidden door handles, a tapering roofline, and frameless windows lend a premium, almost coupé-like stance, … Continue reading Deepal S05 Finds the Sweet Spot in EV Mobility

Aviation, Business AccessoriesLeave a comment

Samsonite Celebrates 115 Years of Excellence

June 16, 2025 Business & Lifestyle Publishing

Samsonite, the world’s leading luggage brand, proudly commemorated its 115th anniversary by hosting an exclusive celebration at the iconic Armani Hotel in Downtown Dubai. The event held on the evening of Thursday 12th June 2025 marked a significant milestone in the brand’s illustrious history and featured the official launch of the New Streamlite, a truly noteworthy collection that not only takes the company back to its roots, but also represents its firm commitment to leading the way in the future of travel. The celebration transformed the Armani Hotel venue into an immersive journey through Samsonite’s rich legacy, showcasing the evolution … Continue reading Samsonite Celebrates 115 Years of Excellence