Crisis Management and Problem-Solving: The Cornerstone of PR Leadership
By Shereen Shabnam In our region, uncertainty is not an occasional disruption but a constant reality. From geopolitical developments and economic recalibration to regulatory shifts, organisations across the region operate in an environment where stability can change fast. Since I started in the PR industry 25 years ago, crisis management and problem-solving has evolved to specialised PR functions and part of core leadership competencies. Public relations professionals are often the first line of defence when unexpected, high-stakes situations arise. Whether managing reputational threats, public scrutiny, or internal crises that spill into the public domain, the ability to think critically, assess … Continue reading Crisis Management and Problem-Solving: The Cornerstone of PR Leadership
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