15thedition of Superbrands UAE to feature local home-grown brands Superbrands, the independent authority and arbiter of branding, announced that the voting process to choose the brands in the UAE which will be recognised and honoured as a Superbrand 2019 has begun. Speaking on the importance of delivering impactful interactions that deliver a clear brand purpose and narrative, Mr. Mike English, Director, Superbrands Middle East, said, “The world is changing rapidly, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. Today more than before, brands have to make themselves relevant and valuable to the consumer … Continue reading Voting on UAE Superbrands 2019 Begins

TechnologyLeave a comment

Gearing Up for Growth—Critical Success Factors for Middle East Manufacturers

November 15, 2018 Business & Lifestyle Publishing

By: Terri Hiskey, Vice President of Product Marketing for Manufacturing at Epicor Software. It’s an exciting time, with manufacturers gearing up for growth, investing in equipment, new manufacturing modalities such as 3D printing, and software to support digital transformation and new collaborative, connected factory floor competencies. Expect cloud, the Internet of Things (IoT) and analytics to be key areas of technology investment for manufacturers across the region. While these have been topics of conversation and exploration for a while, manufacturers are now moving past the design and concept stage to full-on production execution and deployment of these technologies. Cloud – from … Continue reading Gearing Up for Growth—Critical Success Factors for Middle East Manufacturers

RetailLeave a comment

Design International’s MAPIC spotlight: Physical in the age of digital

November 14, 2018November 15, 2018 Business & Lifestyle Publishing

Design International, one of the world’s most prolific architects with a vast experience tailoring unique designs on a global scale to enhance the experience of the public believe that every design has its own individual story; bespoke spaces are created to trigger a unique experience for entire communities, residents and guests alike. As an early creator of transformative retail architecture, Design International is at MAPIC exhibiting at booth P-1, N.2, to showcase the journey from retail to hospitality in the digital era and the importance of technology as both common denominator and driver of change in consumer behaviour. The success … Continue reading Design International’s MAPIC spotlight: Physical in the age of digital