Sleek Technology: The Deepal S07 Drive Review

Shereen Shabnam In the ever-evolving era of electric mobility, the Deepal S07 arrives asserting more than just “another EV”. Designed in Turin, built on Chinese technology and now available in the UAE market, the S07 blends Italian styling, advanced digital features and respectable performance. Over several days behind the wheel around Dubai, I discovered how well it balances aspirations of luxury, everyday usability and tech-forward character. Exterior From first glance, the S07 stands out. Its fast-back silhouette and athletic proportions lend a sporty, upscale feel. The subtly sculpted bonnet flows into slender LED headlamps, while flush door handles and 22-inch … Continue reading Sleek Technology: The Deepal S07 Drive Review

A Sophisticated Electric Marvel : The New Mercedes EQE SUV

Shereen Shabnam Mercedes-Benz has long been synonymous with luxury, innovation, and performance. With the launch of the new EQE SUV, Mercedes brings these hallmark traits to the electric vehicle (EV) market, offering a sophisticated blend of cutting-edge technology, exquisite design, and impressive driving dynamics. I recently had the opportunity to test drive the Mercedes EQE SUV first in Los Angeles and later in Dubai and found it exhilarating. Exterior Design The Mercedes EQE SUV boasts a sleek and modern design that seamlessly integrates the brand’s signature elegance with futuristic elements. The aerodynamic silhouette, characterized by smooth lines and a streamlined … Continue reading A Sophisticated Electric Marvel : The New Mercedes EQE SUV

Driving Growth to achieve Top Brand Status in the GCC

Simon Liu, Vice GM – Chery Middle East Natasha Dury During my recent visit to the Geneva International Motor Show, I had the privilege to meet the Chery team as they unveiled their new cars in Qatar. Present among the key management was Simon Liu who joined Chery 15 years ago,  and is now in charge of key markets in GCC which include Saudi Arabia. With his effort, the sales volume rose more than 300%, gaining more than 30,000 customers’ trust in 2021 and 2022, leading Chery brand as the top brand in market. He is now managing Chery brand … Continue reading Driving Growth to achieve Top Brand Status in the GCC

Breaking Stereotypes

Syeda Aisha Atif – Junior Technician at Nissan – Arabian Automobiles As the first ever Female Technician at Arabian Automobiles & Co (AAC), Syeda Aisha, a graduate of Herriot-Watt university is turning her love and passion for cars into a career and in the process, is becoming a role model for a new generation of female car lovers. Her appointment is timely as AAC moves towards embracing diversity and inclusion at the workplace, especially in the technical field. A mechanical engineer by education, Aisha is a Junior Technician with the maintenance team at AAC’s Deira Aftersales Facility. Her aim is to encourage … Continue reading Breaking Stereotypes