Shereen Shabnam In an exclusive interview, Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt Exhibition GmbH, provides a detailed overview of Ambiente, the world’s largest and most international consumer goods trade fair. Uherek explores the key factors contributing to the fair’s growing popularity, especially in the Middle East, and its focus on various sectors including the hotel, restaurant, workspace, and retail sectors. She sheds light on how Ambiente is adapting to current global economic and health challenges and maintaining its status as a trailblazer in the industry in an exclusive interview below: Ambiente is known as the largest … Continue reading Shaping the Future of Consumer Goods