Hakan Ozel, Area General Manager, Operations of Shangri-La Dubai When we talk about luxury, ‘expensive’ immediately and inevitably comes to mind. That’s why, luxury-price-expensive equation is always the major subject of luxury strategy, business plans, discussions, and opinions. Price and pricing is a very large concept to talk about. Within this concept, ‘Sale verse Price Reduction’ are two important tactical moves and  should be understood and analyzed well in luxury business. Time to time, ordinary brands make sales, involving a discount on price, and targets to sell the products in volume, which are not sold, or they are selling, but not at a desirable level. Luxury brands have … Continue reading Value of Luxury: Sale, Discount and Price Reduction