Shereen Shabnam Nestled amidst the rugged terrains of Jordan lies an archaeological wonder that transcends time, beckoning travelers on an extraordinary voyage back to ancient history. I was fortunate enough to visit Petra a few times and experience its mystique both in daylight and in the night which are two very different experiences. Petra is best described as an ancient city carved into rose-red cliffs. It stands as a testament to human ingenuity and artistry, inviting adventurers from across the globe to discover its secrets. A UNESCO World Heritage Site and one of the New Seven Wonders of the World, … Continue reading Unveiling Petra: A Timeless Journey into Jordan’s Ancient Marvel

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Value of Luxury: Sale, Discount and Price Reduction

March 7, 2024March 7, 2024 Business & Lifestyle Publishing

Hakan Ozel, Area General Manager, Operations of Shangri-La Dubai When we talk about luxury, ‘expensive’ immediately and inevitably comes to mind. That’s why, luxury-price-expensive equation is always the major subject of luxury strategy, business plans, discussions, and opinions. Price and pricing is a very large concept to talk about. Within this concept, ‘Sale verse Price Reduction’ are two important tactical moves and should be understood and analyzed well in luxury business. Time to time, ordinary brands make sales, involving a discount on price, and targets to sell the products in volume, which are not sold, or they are selling, but not at a desirable level. Luxury brands have … Continue reading Value of Luxury: Sale, Discount and Price Reduction

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A New Era of Versatility and Performance: 2024 Volkswagen Amarok

January 8, 2024June 26, 2024 Business & Lifestyle Publishing

Shereen Shabnam The 2024 Volkswagen Amarok sets a new standard in the pickup segment, combining the robustness of a commercial vehicle with the luxury of a premium class. As the latest offering from Volkswagen Commercial Vehicles, we found the Amarok designed to excel on any terrain, whether in urban settings or off-road adventures. With its modern technology and unique design, this pickup is more than just a means of transportation; it’s a versatile tool that meets the challenges of everyday life with ease. The Amarok’s design speaks volumes about its capabilities. It offers distinct design elements, such as different radiator … Continue reading A New Era of Versatility and Performance: 2024 Volkswagen Amarok

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Luxury and time relationship

January 7, 2024January 11, 2024 Business & Lifestyle Publishing

By Hakan Ozel, Area General Manager, Operations of Shangri-La Dubai The relationship of time and luxury is one aspect that we should thoroughly understand when we strategize and manage the luxury business. Once we grasp the nature of time in terms of stages in luxury, it becomes more meaningful and beneficial for all stakeholders. In basic terms, there are three time-stages for luxury products and services. During the first stage, small or big, luxury consumers have dreams in nature. They have dreams that they wish to come true other than just answering their basic functional needs. When they have a basic … Continue reading Luxury and time relationship