Bridgestone and Al Jawaden Group announce strategic partnership, commit to transform automotive sector with innovative and sustainable solutions

Bridgestone, a global leader in tyres and sustainable mobility solutions, partnered with Al Jawaden Group, a prominent player in Iraq’s automotive sector, to transform mobility solutions in the Middle East. The partnership was formalized at a signing event at SO/Uptown Dubai, marking a significant step forward in Bridgestone’s expansion plans in the Middle East. Through this partnership, Al Jawaden Group’s substantial market share in Iraq will be combined with Bridgestone’s state-of-the-art tyre technology and mobility services to maximise benefits. Both entities reiterated their commitment to transforming the automotive landscape through innovative and sustainable offerings that improve efficiency and reliability. More … Continue reading Bridgestone and Al Jawaden Group announce strategic partnership, commit to transform automotive sector with innovative and sustainable solutions

A Sophisticated Electric Marvel : The New Mercedes EQE SUV

Shereen Shabnam Mercedes-Benz has long been synonymous with luxury, innovation, and performance. With the launch of the new EQE SUV, Mercedes brings these hallmark traits to the electric vehicle (EV) market, offering a sophisticated blend of cutting-edge technology, exquisite design, and impressive driving dynamics. I recently had the opportunity to test drive the Mercedes EQE SUV first in Los Angeles and later in Dubai and found it exhilarating. Exterior Design The Mercedes EQE SUV boasts a sleek and modern design that seamlessly integrates the brand’s signature elegance with futuristic elements. The aerodynamic silhouette, characterized by smooth lines and a streamlined … Continue reading A Sophisticated Electric Marvel : The New Mercedes EQE SUV

Driving Growth to achieve Top Brand Status in the GCC

Simon Liu, Vice GM – Chery Middle East Natasha Dury During my recent visit to the Geneva International Motor Show, I had the privilege to meet the Chery team as they unveiled their new cars in Qatar. Present among the key management was Simon Liu who joined Chery 15 years ago,  and is now in charge of key markets in GCC which include Saudi Arabia. With his effort, the sales volume rose more than 300%, gaining more than 30,000 customers’ trust in 2021 and 2022, leading Chery brand as the top brand in market. He is now managing Chery brand … Continue reading Driving Growth to achieve Top Brand Status in the GCC

The Perfect Blend of Speed and Comfort: VW Golf GTI

Shereen Shabnam The VW Golf GTI beautifully blends practicality with performance in a package that’s more refined than ever. It is not easy to carry the weight of expectation laid on by its predecessors, but our drive confirms that the current model remains true to its DNA in every way and is a delight to drive. We bring you some highlights from our drive experience. Exterior The Golf GTI doesn’t stray far from its roots, retaining the classic, understated silhouette that fans have come to love. However, the new LED headlights and the redesigned front grille give it a modern, … Continue reading The Perfect Blend of Speed and Comfort: VW Golf GTI