MENA Effies Announces Shortlist of 2017’s Greatest Marketing Efforts in the Run-Up to its Awards Ceremony

The winners will be selected from a total of 293 shortlisted entries across 24 categories and announced on 15th November The ninth edition of the MENA Effie Awards (Effies) has announced its shortlist in the run-up to its highly anticipated awards ceremony, which is expected to attract 2,000 attendees and will take place on 15th November at the Armani/Pavilion in Downtown Dubai under a ‘Great Gatsby’ theme. This year’s MENA Effie Award winners will be decided on 12th and 13th November, when an expert panel of judges will assess a total of 293 shortlisted entries across 24 categories. Alexandre Hawari, … Continue reading MENA Effies Announces Shortlist of 2017’s Greatest Marketing Efforts in the Run-Up to its Awards Ceremony

RECon MENA 2017 honours it’s finest at the Awards Gala

The RECon MENA 2017 Gala Dinner & Award Ceremony held on 31st of October at Ritz-Carlton DIFC The Ballroom of the Ritz Carlton – DIFC glittered with the Awards and the Winners taking home the prestigious trophies; the Awards Ceremony & Gala Dinner was held on the 31st of October ending the 3 day Recon Conference on a high note. The spectacular Awards & Dinner Gala honoured the most outstanding achievers in Marketing, Retail & Design from the MENA region. David Macadam – CEO of MECSC says, “Every year at RECon, the Awards Gala is the most anticipated event of … Continue reading RECon MENA 2017 honours it’s finest at the Awards Gala

A new level of luxury – The new Mercedes-Benz S-Class

By Shereen Shabnam Staying at the forefront of luxury motoring, Mercedes-Benz is renowned for supreme comfort, style and craftsmanship and this year, the brand raised the bar higher with the launch of the new S-Class. Exceptionally designed with exquisite detail, the new model adds new interpretations of luxury for today’s driver. The technology elevates comfort and safety and comes with efficiency that reduces environmental impact and improves performance. New innovations include wellness features for personal comfort and incredible Intelligent Drive systems. Luxury is evident in every corner of the latest model, from the precise detail and craftmanship of its Nappa … Continue reading A new level of luxury – The new Mercedes-Benz S-Class

Davide Padoa to speak at RECon Mena

Davide Padoa, CEO of Design International, will give an address on the key trends in retail architecture at the RECon MENA next week. Well known for its ability to anticipate market shifts and integrate them into highly creative designs, Design International has an established reputation as an innovative architectural and design practice. Speaking ahead of the conference, Davide said: Shopping centres are no longer simply about making a purchase. People want to buy into something that is surprising and stimulating and has an authentic value for them and their community. It is our role as designers to understand and articulate … Continue reading Davide Padoa to speak at RECon Mena