Danish Badminton World Champion and Brand Ambassador of Yonex will visit Silicon Central to meet and greet the fans and do a autograph signing on Saturday at 4pm UAE, Dubai: In line with Dubai Fitness Challenge 30×30, Viktor Axelsen, 2022 World Champion and 2020 Olympic Champion and Brand Ambassador of Yonex, the world leader in Golf, Tennis and Badminton equipment will visit Lulu Hypermarket at Silicon Central, Dubai’s latest lifestyle and shopping destination to meet and greet the fans, sign autographs and have play off with the Badminton Players on Saturday, 12th November from 4pm till 7pm. The event, which is … Continue reading Viktor Axelsen to visit Silicon Central Mall

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LES MILLS – THE GLOBAL LEADER IN GROUP FITNESS REVEALS RESULTS OF THEIR GLOBAL FITNESS SURVEY

February 23, 2022February 23, 2022 Business & Lifestyle Publishing

12,517 consumers across 14 countries participated in the survey Findings reveal an 88% recovery in gym memberships in the Middle East in the last year, where 67% of gym-goers select memberships depending on the instructors 79% in the Middle East prefer group workouts while 66% of gym-goers prefer branded fitness classes The global leader in group fitness has revealed the results of their Global Fitness Survey today. The Les Mills 2021 Global Fitness Survey features insights from 12,157 consumers across 14 countries and explores how the pandemic has changed our fitness habits and spotlights the trends that will shape our workouts in the years to follow. According to … Continue reading LES MILLS – THE GLOBAL LEADER IN GROUP FITNESS REVEALS RESULTS OF THEIR GLOBAL FITNESS SURVEY

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GMG pursues aggressive global expansion in sports retail with RSH acquisition

December 16, 2020 Business & Lifestyle Publishing

: Gulf Marketing Group (GMG), one of the Middle East’s leading family-owned holding companies, is significantly expanding its global presence in the sports retail market through the purchase of Royal Sporting House (RSH), one of the largest multi-brand sports retailers in Southeast Asia. Over the last four decades, the GMG Sports division has expanded from a single retail store in Dubai, UAE, to over 300 stores in 18 cities across six countries, becoming the largest sports retailer in the MENA region. The GMG Sports portfolio includes homegrown brands such as Sun and Sand Sports as well as being a distributor … Continue reading GMG pursues aggressive global expansion in sports retail with RSH acquisition

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LEANDER PAES HEADLINES OLD EL PASO #MESSFREECHALLENGE FOR ASIA & MIDDLE EAST

October 20, 2020October 20, 2020 Business & Lifestyle Publishing

Old El Paso™ has teamed up with doubles legend Leander Paes to support a unique #messfreechallenge leveraging the power of social influence for good. The 18 time Grand Slam doubles champion puts Old El Paso Mess-Free Tortillas to the ultimate test in his #MessFreeChallenge video that he unveiled on his Instagram (@leanderpaes) and Twitter (@leander) accounts to his following of nearly 1.3 Mn. To mark the partnership, Paes and Old El Paso Middle East has donated 5,000 Mexican meal products to help feed the disadvantaged individuals in UAE. Following on from the tennis stars in Australia and Europe, Paes figured … Continue reading LEANDER PAES HEADLINES OLD EL PASO #MESSFREECHALLENGE FOR ASIA & MIDDLE EAST