Sharaf Travel and Amadeus Strengthen Partnership to Redefine and shape the Future of Travel in the Gulf 

 Amadeus, a global leader in travel technology, has renewed its partnership with Sharaf Travel, one of the UAE’s leading travel management companies, through a long-term agreement. The extended collaboration reflects a shared commitment to innovation and customer-centric travel solutions designed to meet the evolving needs of modern travellers and businesses.  Through this partnership, Sharaf Travel is adopting a range of advanced Amadeus solutions which includes NDC-X, Fare Optimizer and B2B Wallet, a solution that integrates a third-party payment services provider to help travel agencies pay all their suppliers utilizing virtual cards. Together, these technologies strengthen Sharaf Travel’s retailing capabilities and enable more personalized … Continue reading Sharaf Travel and Amadeus Strengthen Partnership to Redefine and shape the Future of Travel in the Gulf 

OpEx First KSA 2025 Unites Leaders Through Operational Excellence

Riyadh, Saudi Arabia: The inaugural OpEx First KSA 2025 Summit concluded in Riyadh with resounding success, uniting senior government officials, industry leaders, and global innovators to chart the next phase of Saudi Arabia’s transformation journey. As the Kingdom accelerates efforts to realize ambitions, the event served as the nation’s first dedicated platform for operational excellence, setting the tone for a future built on efficiency, sustainability, and innovation. The summit opened with the Saudi national anthem and welcome remarks before delegates were introduced to a thought-provoking keynote on industrial automation and the role of advanced technologies in scaling efficiency across vital industries.  Eng. AbdulRazzag … Continue reading OpEx First KSA 2025 Unites Leaders Through Operational Excellence

The 5th PPP MENA Forum Sets the Stage for Strategic Growth in Regional Infrastructure

The opening day of the 5th PPP MENA Forum at Jumeirah Emirates Towers brought together regional leaders, government officials, and private sector executives to chart the future of public-private partnerships across the Middle East and North Africa. Proceedings began with Chairman’s Opening Remarks by Nasser Massoud, Founder and Managing Director of Concept Realisation and Chair of Social Sector PPPs Chapter at WAPPP, who underscored the transformative role of PPPs in delivering inclusive development and driving sustainable infrastructure projects across the region. The forum’s first day featured a series of high-level discussions, presentations, and case studies that explored the opportunities and … Continue reading The 5th PPP MENA Forum Sets the Stage for Strategic Growth in Regional Infrastructure

Shaping the Future of Work

An Exclusive with Vivek Arora, Managing Director of the Society for Human Resource Management (SHRM MENA) Shereen Shabnam With over two decades of international HR leadership spanning the Middle East, Asia Pacific, and Eastern Europe, Vivek Arora has built a reputation as a strategic thinker and people-first leader. As Managing Director of the Society for Human Resource Management (SHRM MENA), he is at the forefront of aligning global HR frameworks with the region’s evolving cultural and business dynamics. In this conversation, he shares insights on the changing expectations of talent in the MENA region, the impact of AI and hybrid … Continue reading Shaping the Future of Work