A newly released international survey reveals confusion on scientifically-backed alternatives to cigarettes for adult smokers around the world to make an informed choice on smoke-free products. The survey, conducted independently by renouned research firm Povaddo was commissioned by Philip Morris International (PMI) to measure the public’s awareness on smoke-free alternatives to cigarettes (such as e-cigarettes or heated tobacco products), a novel and fundamentally different category than cigarettes. The Povaddo survey—fielded among nearly 30,000 adults, in 26 countries including the United Arab Emirates (UAE)— found that too many adult smokers remain unaware that alternatives to cigarettes exist, are unable to access … Continue reading New International survey reveals confusion about smoke-free products