Unlocking the ‘New Luxury’ Code for AITO’s Global Models

The high-end intelligent electric vehicle brand AITO officially unveiled its latest global product lineup—the AITO 9, AITO 7, and AITO 5 models, which are deeply localized for the Middle East market—at the 2025 IAA MOBILITY. This milestone signifies that AITO has truly delivered globally certified models that meet overseas market entry standards, to bring the leading ‘New Luxury’ intelligent mobility experience to more discerning users worldwide. Upholding the philosophy of ‘Intelligence Redefining Luxury,’ AITO not only inherits the exceptional performance and design of traditional luxury but also establishes its ‘New Luxury’ concept by integrating Intelligent Power, Intelligent Driving Assistance, Intelligent … Continue reading Unlocking the ‘New Luxury’ Code for AITO’s Global Models

ARTDOM Riyadh 2025 – Building Bridges Between Design and Business

Insights from Daria Zolotova Eric Dury Meeting Daria Zolotova is like stepping into a world where creativity and business strategy coexist seamlessly. As the founder of ARTDOM, she has built an international platform that now arrives in Riyadh with a mission: to become the Middle East’s leading design and art congress. We met her in Dubai to get insights on her upcming event. On November 11–12, 2025, Riyadh will host ARTDOM Riyadh, a groundbreaking event that unites over 200 global brands with regional leaders. “The Middle East is a unique combination of economic ambition and cultural awakening,” Daria shared with … Continue reading ARTDOM Riyadh 2025 – Building Bridges Between Design and Business

Shaping the Future of Work

An Exclusive with Vivek Arora, Managing Director of the Society for Human Resource Management (SHRM MENA) Shereen Shabnam With over two decades of international HR leadership spanning the Middle East, Asia Pacific, and Eastern Europe, Vivek Arora has built a reputation as a strategic thinker and people-first leader. As Managing Director of the Society for Human Resource Management (SHRM MENA), he is at the forefront of aligning global HR frameworks with the region’s evolving cultural and business dynamics. In this conversation, he shares insights on the changing expectations of talent in the MENA region, the impact of AI and hybrid … Continue reading Shaping the Future of Work

Patrick and Michael Chalhoub Come Together on Legacy, Tradition, Family and Footwear

Level Shoes presented a special edition of their ‘In Their Shoes’ series, part of the seasonal ‘Come Together’ campaign, featuring an exclusive conversation with Executive Chairman Patrick Chalhoub and his son, Chief Executive Officer Michael Chalhoub, as they celebrate the Chalhoub Group’s 70th anniversary. An inspiring story of family, visionary ambition, resilience, and unwavering passion—this feature captures a pivotal moment of transformation as the Group enters a new era. Captured together through the Level lens, they discuss the values that have defined their legacy, the evolution of the Group, and the enduring bond between father and son. Their dialogue offers … Continue reading Patrick and Michael Chalhoub Come Together on Legacy, Tradition, Family and Footwear