Driving Innovation and Excellence

Interview with Matthias Ziegler, Managing Director of Volkswagen Middle East Shereen Shabnam At the dawn of an exciting new chapter for Volkswagen Middle East, we had the honour of meeting Matthias Ziegler, the Managing Director, soon after the launch of the all-new Tiguan. Matthias, a visionary leader dedicated to fortifying Volkswagen’s legacy in the region, brings a blend of innovation and strategic insight that has been instrumental in tailoring the brand’s presence for Middle Eastern drivers. From discussing Volkswagen’s distinct value propositions to introducing cutting-edge features, Matthias shares his vision for the brand’s future and the excitement surrounding the latest … Continue reading Driving Innovation and Excellence

A Morning with the Horses

Shereen Shabnam As the sun painted the skies with the first light of dawn, I found myself among the privileged few to experience the unique blend of elegance and adrenaline at Meydan Racecourse. Thanks to a gracious invitation from Emaar, we were treated to an exclusive breakfast on the field, witnessing the rhythmic gallop of horses from the Dubai Racing Club in their morning training sessions. The fresh breeze and serene environment offered a delightful contrast to the pulse of excitement building up to the much-anticipated Festive Friday. Emaar’s Inaugural Sponsorship at Meydan This year marks a notable chapter in Meydan’s illustrious … Continue reading A Morning with the Horses

Virgio expands its footprint in the UAE by redefining global fashion with sustainable clothing

Having launched its new collections, Virgio sets a new standard for fashion that’s both stylish and responsible. Virgio, a pioneer in sustainable fashion and one of India’s fastest-growing fashion brands, has made its international debut after officially launching in the United Arab Emirates (UAE). With the unveiling of its highly anticipated ‘Nu Bohème’ and ‘Stripe’ collections, Virgio, building on its strong presence in India, is bringing its signature blend of contemporary style and environmental consciousness to a discerning UAE audience. As consumers worldwide increasingly consider their environmental impact, Virgio provides a compelling alternative by merging cutting-edge designs with responsible practices. … Continue reading Virgio expands its footprint in the UAE by redefining global fashion with sustainable clothing

Sumo Sushi & Bento Unveils Noodle Fest 2024-2025: A Winter Culinary Extravaganza

Sumo Sushi & Bento is set to warm hearts and appetites this winter with the launch of Noodle Fest, running from December 16, 2024, to January 31, 2025. Revamped and expanded from last year’s Ramen Festival, the Noodle Fest offers a vibrant blend of innovation and tradition, designed to attract food enthusiasts across the UAE. With dishes available for dine-in, takeaway, and delivery, this festival promises to be a treat for all. As part of this year’s enhanced menu, Sumo Sushi & Bento introduces a range of innovative dishes that elevate the noodle experience. Among the highlights is the Carbonara Udon, which fuses creamy … Continue reading Sumo Sushi & Bento Unveils Noodle Fest 2024-2025: A Winter Culinary Extravaganza