Natasha Dury

Walking into Christmasworld felt like stepping straight into a festive daydream. Before you even registered that this was a trade fair, it already felt immersive. I was  colourful, joyful, and unapologetically optimistic. Hosted by Messe Frankfurt, Christmasworld this year wasn’t just about decorations. It was about how Christmas feels.

The first thing that stood out? Colour. And lots of it. Pastels, brights, candy tones like lemon yellow, soft lavender, sky blue, pink, and orange, all mixing effortlessly with classic red and white. It felt playful without being childish, nostalgic without feeling dated. Think childhood Christmas memories, but redesigned for now.

There was something genuinely comforting about seeing familiar festive symbols reimagined in such a creative way. Glass baubles weren’t just ornaments as they were like mini artworks. Comic-style lettering, retro patterns, and quirky shapes brought personality back to the Christmas tree. Some pieces felt like they belonged in a Pinterest board, others like something you’d want to keep forever.

Another favourite? The sweet-inspired decorations. Sugar canes, cupcakes, sprinkles – the Christmas trees literally looked good enough to eat. And then there were the honeycomb decorations everywhere. It was simple, lightweight, but somehow making the biggest visual impact. Proof that sometimes less effort really does give more effect.

Beyond the colour and sparkle, there was a strong return to natural and handcrafted design. Woollen angels, knitted gnomes, wooden trees, and hand-carved figures added warmth and texture to the experience. It felt slower, softer, and more human — like Christmas stepping away from mass production and leaning back into craft and authenticity.

Candles were another highlight. From sculptural, geometric designs to classic beeswax pieces, the candle section felt calm and grounding. Even the LED candles were impressive and so realistic that you had to look twice. Safe, practical, but still atmospheric.

What really made Christmasworld special was how sustainability didn’t feel forced. Eco-friendly gift wrap made from recycled paper, sugarcane, and grass looked beautiful and tactile, not “eco” in a boring way, but genuinely design-led. Sustainable didn’t mean sacrificing fun or style, and that felt like a win.

Walking out, the feeling wasn’t “I have seen some nice products”. It was like “I have experienced something magical”. Christmasworld 2025 captured a mood: light, creative, hopeful, and quietly joyful. In a world that often feels overwhelming, this felt like permission to celebrate, decorate, and embrace optimism again.

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