Insights from Daria Zolotova

Eric Dury

Meeting Daria Zolotova is like stepping into a world where creativity and business strategy coexist seamlessly. As the founder of ARTDOM, she has built an international platform that now arrives in Riyadh with a mission: to become the Middle East’s leading design and art congress. We met her in Dubai to get insights on her upcming event.

On November 11–12, 2025, Riyadh will host ARTDOM Riyadh, a groundbreaking event that unites over 200 global brands with regional leaders. “The Middle East is a unique combination of economic ambition and cultural awakening,” Daria shared with us. “My goal is to position ARTDOM as a bridge between global design leaders and the regional creative community. Together, we can create projects that shape the future of design while respecting cultural heritage.”

The scale is impressive: more than 3,000 buyers and professionals are expected to attend, including developers, investors, HoReCa leaders, and patrons of the arts. This isn’t just about exhibitions. It is about strategic growth, partnerships, and unlocking business opportunities in a region hungry for exceptional design solutions.

Daria’s vision extends beyond this one event. In the next five years, she envisions ARTDOM developing into a sustainable creative ecosystem, one that actively collaborates with governments, educational institutions, and cultural organizations. Having already staged design tours and projects in Italy, Dubai, Brazil, and Kazakhstan, she is confident that Saudi Arabia will become a benchmark for global design dialogues.

In her words, ARTDOM Riyadh is not just a showcase; it is a business platform where ideas meet investment. For industry leaders, this congress represents an unparalleled opportunity to align with the Kingdom’s Vision 2030 transformation.