Eric Dury

As the UAE charges forward in its journey toward a cleaner, smarter future, the Yalla Green Mobility Show is set to make history at the Dubai Autodrome on November 23, 2025. Poised to break the world record for the largest sustainable test drive, the event promises more than just innovation on wheels — it’s a national call to accelerate awareness, accessibility, and adoption of electric mobility.

Announced during a high-energy press conference in Dubai, the initiative is supported by a coalition of sustainability champions, including Barbie Nuki Lezhava, CEO of Yalla TV and the Director & Founder of Yalla Green Mobility; Eng. Maitha Alblooshi, Visionary Leader in Diversity and Sustainability and Agile Coach at ENBD; Sal Jafar, CEO of Aerospace and ESG MENA; and Faisal Al Sahlawi, General Manager of Dubai Autodrome. Together, they share a unified mission: to drive public engagement around clean mobility solutions and align with the UAE’s long-term vision for sustainable transport.

With over 200,000 electric vehicles now on UAE roads—a sharp rise from 139,000 just a year prior—the momentum is undeniable. “This isn’t just a test drive — it’s a movement,” said the organizers. “We’re creating a space where innovation meets community, and sustainability becomes an everyday lifestyle choice.”

At the heart of the event is a bold bid to set a world record by test-driving more than 500 electric vehicles in a single day. Attendees will have the chance to explore 70+ EV models from over 20 global brands, experiencing their performance and smart features on a specially designed, professional circuit.

Each test drive will span approximately 15 minutes, allowing visitors to connect with the technology firsthand — a unique opportunity to understand how electric mobility fits into real-life driving needs. With over 3,000 participants expected, the Yalla Green Mobility Show is set to be the largest EV-focused public event ever hosted in the UAE.

This full-day event offers far more than a chance to drive. Designed to be interactive, inclusive, and informative, it blends mobility innovation with family-friendly entertainment and eco-conscious engagement. Highlights include:

• Live panel discussions with global sustainability thought leaders
• Startup showcases featuring the latest in clean-tech and mobility solutions
• Interactive zones for speed testing, virtual simulations, and feature demos
• Food trucks, eco-art installations, and musical acts with a sustainable twist

Younger visitors and families will also find engaging educational zones aimed at promoting environmental awareness in fun and accessible ways.

To access the test drive experience, guests must pre-register online, with time slots assigned on a first-come, first-served basis. Full details on tickets and registration will be released soon via Platinumlist and other official platforms.

The show is supported by a high-impact, multi-regional marketing campaign, incorporating influencer partnerships, digital storytelling, radio features, and international outreach across Europe, Asia, and the broader MENA region. With this initiative, the UAE continues to position itself as a global leader in sustainable innovation and consumer-focused climate action.

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