Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.  

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.  

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

In addition to the dramatic dynamic reveal, the evening’s programme also featured a charity auction of five bespoke prints, each inspired by Morgan’s rich history and heritage. All proceeds from the auction were donated to Emirates Red Crescent, underscoring Adamas Motor Group’s commitment to social responsibility 

“We are thrilled to host the Grand Premiere of the new Morgan Plus Four aboard the iconic Queen Elizabeth 2 ship. In addition to marking the arrival of this iconic British brand in the Middle East, the event is a real showcase of our long-standing commitment to delivering exceptional automotive experiences for our clients. We extend our deepest gratitude to Morgan Motor Company for their partnership and look forward to further developing this great franchise in the region.” Karl Hamer, CEO, Adamas Motor Group  

“It is a real honor to return to Dubai to help showcase the new Morgan Plus Four in the region, following its launch in April. We are thankful to Adamas Motor Group for their outstanding work in developing the Morgan brand locally, as well as for their continued commitment to the highest quality of customer experience. We are confident that their unique approach, combined with the timeless appeal of Morgan sports cars will resonate deeply with the discerning owners and automotive enthusiasts in the Middle East.” Massimo Fumarola, CEO, Morgan Motor Company  

The new Morgan Plus Four represents the pinnacle of British craftsmanship and performance, blending timeless design with cutting-edge technology. With its lightweight aluminum architecture and turbocharged 2.0-litre BMW TwinPower Turbo inline four-cylinder engine, delivering 255 horsepower, the Plus Four accelerates from 0-100 in just 4.8 seconds. Its enhanced chassis dynamics and refined interior ensure a thrilling driving experience, with enhanced focus on functionality and daily usability. With meticulous attention to detail and a range of customizable options, the Plus Four offers discerning enthusiasts a truly bespoke driving experience.