Hoor Al Khaja Highlights Dubai’s Tourism Vision at HSMAI ROC Conference

Shereen Shabnam

In an insightful interview at the 6^th HSMAI ROC Middle East Commercial Strategy Conference, Hoor Al Khaja from Dubai’s Department of Economy and Tourism (DET) articulates a compelling vision of Dubai’s future in tourism. Centered around sustainability and embracing a global community, Al Khaja’s insights reflect Dubai’s commitment to leading the way in the dynamic world of tourism and economic development.

Al Khaja underscores 2023 as a pivotal year for sustainability in the UAE, coinciding with the hosting of COP28. This focus has manifested in a concerted effort towards sustainable tourism, epitomized by the Dubai Sustainable Tourism Strategy. With its 19 pillars, the strategy encourages and rewards sustainable practices within the hospitality sector, highlighting Dubai’s proactive approach in environmental stewardship.

Al Khaja notes a global shift towards sustainability-conscious travel. Dubai’s efforts in aligning with these trends are not only environmentally responsible but also strategically positioned to attract travelers seeking destinations that echo their sustainable ethos.

Dubai’s strategic initiatives resonate with the HSMAI conference themes of connect, evolve, and lead. As one of the world’s most diverse cities, Dubai fosters connections across 200 nationalities and hosts a robust calendar of events. This diversity and dynamism underline the city’s capacity to evolve continually and lead in the global tourism arena.

Dubai’s accolades include being named TripAdvisor’s most popular destination which reflects its global appeal. These recognitions validate Dubai’s strategy to be an ideal place for living, working, and relocating, further bolstering its position on the world stage.

Al Khaja emphasizes the role of industry conferences, like ROC Middle East, in driving economic and tourism growth. These events bring together influential minds, contributing to the city’s economic movement through participation in various sectors. Record-breaking attendance at events like GITEX and Gulf Food exemplifies this impact.

As Dubai gears up for COP28 and continues to host significant global events, Hoor Al Khaja’s perspective provides a clear picture of a city committed to sustainability, diversity, and leadership in the tourism industry. Her insights at the HSMAI ROC Conference not only highlight Dubai’s current achievements but also shed light on its ambitious path forward, setting a benchmark for other cities worldwide. With a keen focus on sustainable practices, embracing global trends, and fostering economic growth, Dubai stands poised to continue its trajectory as a leading global destination.

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