Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)

Eric Dury

In the dynamic world of hospitality, the 6th ROC Middle East Commercial Strategy Conference emerges as a beacon of innovation and expertise. At the forefront of this transformative event is Robert A. Gilbert, CHME, CHBA, the esteemed President and CEO of the Hospitality Sales & Marketing Association International (HSMAI).  The conference promises is a pivotal gathering for professionals in the Middle East’s hospitality industry, offering a unique convergence of global insights

We meet Robert at the 6th ROC Middle East Commercial Strategy Conference to get more insights into HSMAI and the conference.

What makes this conference unique and why should professionals in the hospitality industry in the Middle East consider attending?

The 6th ROC Middle East Commercial Strategy Conference stands out due to its targeted focus on revenue optimization, sales, and marketing within the Middle East’s hospitality industry. This event is crucial for professionals in the region as it offers a unique blend of global insights tailored to local market dynamics. It’s an opportunity to engage with the latest trends, strategies, and technologies shaping our industry. The conference also serves as a vital forum for networking, sharing best practices, and discovering innovative solutions to the unique challenges faced by hospitality professionals in this region.

Could you share some highlights on who is presenting at the conference?

We have an exceptional lineup of presenters at the conference, including leading experts in hospitality sales, marketing, and revenue optimization. These industry leaders will share valuable insights derived from their extensive experience. Attendees can expect a diverse range of topics, from digital transformation in the hospitality industry to innovative revenue management strategies, all presented by esteemed professionals who are at the forefront of their respective fields.

The ROC Star Awards Ceremony is a highlight of the event. Could you tell us more about the significance of these awards and how they contribute to the hospitality industry’s growth?

The ROC Star Awards are a significant part of the conference, as they recognize outstanding achievements in hospitality revenue optimization, sales, and marketing across the Middle East. These awards spotlight individuals and organizations that demonstrate exceptional skill, innovation, and leadership. Celebrating these successes not only honors the recipients but also sets a benchmark for excellence and inspires ongoing growth and development within the industry.

The introduction of the Certified Hotel Business Acumen (CHBA) program is exciting. Can you tell us a bit about it?

The Certified Hotel Business Acumen (CHBA) program is an exciting new initiative designed to equip professionals with advanced skills in business strategy, financial acumen, and leadership in the hotel industry. This certification program, tailored for hotel professionals, combines practical knowledge with strategic insights, enabling participants to make informed, data-driven decisions that drive profitability and efficiency in their organizations.

Lastly, what do you hope attendees will take away from the 6th ROC Middle East Commercial Strategy Conference in terms of knowledge and networking opportunities?

From the 6th ROC Middle East Commercial Strategy Conference, we hope attendees will take away a wealth of knowledge and a deeper understanding of the latest trends and strategies in hospitality. Moreover, the networking opportunities with peers and industry leaders are invaluable. We aim for participants to leave the conference not only with enhanced skills and insights but also with new connections and collaborations that will benefit their careers and businesses in the long term.

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