In the time of pandemic, vendors need to show their human side and empathise with customers By: Andrew Brinded, Vice President and Sales Chief Operating Officer, Nutanix For decades now, IT giants have got away with playing hardball with customers. They have had customers locked into their wares because it has been the devil’s job to untether business processes from suppliers’ closed systems. Some of the biggest names have survived (and yes, prospered) by pursuing tough, even combative relationships, safe in the knowledge that it’s hard for those companies to move away from the core platforms that underpin corporate operations. … Continue reading No More Hard-Sell: IT Needs to be a Gentler Business