Aruba, a Hewlett Packard Enterprise company (NYSE:HPE), has announced the appointment of Sherifa Hady as the Channel Sales Director for Europe, Middle East and Africa. In her role, Hady will oversee the channel team, working closely with them to build partnerships with resellers and distributors across the region, exploring new and existing opportunities for mutual business growth. “The channel is at an inflection point. Enterprises are facing an urgent pressure from digital transformation to evolve the role of technology within their business. This is driving new opportunities, as well as some challenges, for the channel”, said Sherifa Hady. “I believe … Continue reading Aruba names Sherifa Hady as EMEA Channel Sales Director