Company has appointed Salesforce veteran, Ali Saeed to lead the new division as Marketing Cloud Practice Lead for the Middle East and North Africa Digitalization is undoubtably a key trend in the Middle East as is evidenced by the fact that today, internet penetration in the region stands at 67.2%, compared to the global average of just 56.6%[1]. Recognizing that this high degree of connectivity is changing consumer behaviours and placing new digital marketing demands on regional businesses, 4C, the customer-obsessed digital transformation consultancy, today announced the establishment of a dedicated Marketing Consultancy practice. The new division will be headed … Continue reading 4C Sets Up Marketing Consultancy Practice to Give Middle East Marketeers a Decisive Digital Edge