By Shereen Shabnam   With the recent introduction of the innovative IQOS at the Dubai Duty Free, interest in smoke-free products has increased in particular with the new IQOS 3 and IQOS 3 MULTI that comes with improved design and functionality and offers adult smokers a better alternative for nicotine consumption than traditional combustible cigarettes.  We recently ventured to Geneva to explore the benefits of moving away from smoking with combustion where toxicants associated with burning are the primary cause of smoking-related disease to an alternative that helps the transition to eliminate health issues related to smoking. We learnt with Philip … Continue reading Eliminating Risks with Philip Morris International