Unifree Partners with R&M to Pioneer Digitally Driven Shopping Experiences at World’s Largest Duty Free Zone

To deliver innovative new digitally-driven shopping experiences that enhance the convenience and safety of travelers, Unifree Duty Free, the operator of the world’s largest duty free zone, has implemented state-of-the-art retail technologies at the New Istanbul Airport. These solutions – which rely on a cutting-edge network infrastructure from Swiss structured cabling specialist R&M – include three-dimensional holograms, enhanced digital signage systems, and touch-free digital shopping technologies.

Offering an example of how its technology innovations strongly position Istanbul Grand Airport to ensure the safety and well-being of the ninety million travelers expected to visit the Duty Free zone annually, Osman Ayhan, Director of Information Technology at Unifree Duty Free said, “Enhanced digital signage systems give customers the opportunity to virtually try on luxury watches, jewelry and suits before they decide whether to buy or not.” This touch-free experience will be especially important to travelers in the post-COVID world.

Global events at the start of 2020, have resulted in a spike in digital payments with the total transaction value in the digital payments segment projected to reach $4.4. trillion this year. As retailers see a surge in digital and contact-less payments, the high-performance network from R&M will enable retailers are the Duty Free zone to offer these options in a reliable and highly secure manner. Other systems that are vital to smooth operations and traveler safety such as office workstations, Voice-over-IP telephones, and security systems are also connected to the R&M cabling network.

Mr. Ayhan explained that the decision to partner with R&M was based on a highly-positive recommendation from the airport’s IT department which has itself utilized 5,400 km of copper cablings and 3,270 km of fiber-optic cabling from R&M for connectivity of critical airport IT systems. “R&M is characterized by its quality, innovation, fast delivery times, expertise, flexibility and modular products. We also see the team spirit at R&M, the back-office support and the special training of installers on-site as a distinct advantage,” he said.

“We are extremely proud to expand R&M’s footprint at the world’s largest airport. Unifree has demonstrated a commitment to pioneering the new digital shopping experiences that will be essential to travelers in the coming months and years. The technologies we have provided serve as a reliable platform on which the company can continue to innovate with confidence in the performance, security and reliability of the underlying systems,” said Nabil Khalil, Executive Vice-President of R&M Middle East, Turkey and Africa.

Located at the heart of the terminal of Istanbul Grand Airport (IGA), the Duty Free zone offers state-of-the-art shopping. The sales area run by Unifree covers 56,000 square meters. Since the airport was opened in 2018, 54 brand, concept and flagship stores have moved in. A further 102 sub-operators, exclusive boutiques and a bazaar with local products rounded out the offer.

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