Following a banner year that saw the company grow its Middle East customer base by over 30% and revenue by a impressive 300%, ServiceNow (NYSE: NOW) announced that it has promoted Mark Ackerman to the position of Regional Director for Middle East, South Africa, Turkey and Eastern Europe, including Russia (MESAT & EE).
“The emerging markets require a team and leadership with strong skills and an intimate understanding of the market place—particularly the cultural and political nuances that come with doing business in these countries,” commented Joaquin Reixa, senior AVP EMEA South at ServiceNow. “In 2015, Mark Ackerman was appointed to run the Middle East territory for ServiceNow and in just three years, he has recruited a talented and dedicated core team, helped raise the brand awareness of ServiceNow in the region and built a strong client base that includes globally recognized regional brands in the availation, banking & finance, transport and Oil & Gas sectors. We have set some extremely ambitious objectives for the region over the next 3-5 years, and given Mark’s track record and understanding of the market and opportunity, I have full confidence that he is best suited to lead the team and spearhead our growth in the region.”
Taking full responsibility for the Emerging Markets territory, Mark has been tasked with accelerating regional revenue contribution, to EMEA, to US$1Bn by 2020. To that end, Mark’s focus for 2018 will be on growing ServiceNow’s footprint and market share, particularly in the UAE, Saudi, Kuwait and Bahrain, via additional direct hires and further investments in existing channel partners and alliances.
Commenting on the key trends that are expected to drive ServiceNow’s growth in the coming year, Mark said, “Every industry is being disrupted—transformed by automation, intuitive consumer experiences, machine learning and an explosion of connected devices. Today, regional enterprises are looking to ‘consumerize’ the enterprise user experience and improve employee productivity and efficiency by digitizing workflows and employee interactions, breaking down silos within the organization and automating tasks through machine learning and AI. At the same time, security still remains a top priority for CIOs in the Middle East and this trend does not show signs of letting up anytime soon.”
Supporting Mark’s position is data from ServiceNow’s 2017 State of Work survey which found that by 2018, 46% of companies will need greater automation to handle the volume of tasks being generated and that by 2020, nearly 9 out of 10 companies (86%) will hit that breaking point. ServiceNow is well positioned to help regional organizations cope with rising work volumes with a suite of solutions for IT, security, customer service, HR and business applications, all delivered via the Now PlatformTM. Using a single data model, the platform makes it easy to create contextual workflows and automate business processes. The platform’s Intelligent Automation Engine combines machine learning with automated actions to dramatically reduce costs and speed time‑to‑resolution.
“If you are booking your next holiday, staying at a 5-star hotel, ordering a take out meal, filling your car’s fuel tank or walking through a mall, you are more than likely interacting with a ServiceNow customer or the ServiceNow technology, deployed by these organizations to serve you, their customer, better. As regional organizations ramp up their investments in digital technologies, I believe we have an extremely strong value proposition to help them unlock and harness the full potential of automation in the enterprise,” concluded Mark.