It’s Confirmed. Digital Drives Profit Up.

Businesses Who Implement Digital Transformation Are Likely To Be 26% More Profitable Than Industry Peers

Email is the culprit for 9 out 10 wide-spread attacks;

Enhanced security is essential as the UAE fast-embraces the Fourth Industrial Revolution

A leading IT expert says that those who fail to take their business onto a digital platform are in danger of losing their competitive edge.

Altaf Alimohamed, Managing Director of Cobweb Solutions UAE cites a recent study from MIT Center for Digital Business suggesting businesses who implement a digital transformation strategy are likely to be 26 per cent more profitable than their industry peers.

“There is no stopping the digital world. The Fourth Industrial Revolution is now. It’s crucial that IT firms are equipped with leading-edge solutions and high-impact counsel to help leaders across all sectors migrate business operations, and start this now.”

He sends out this stern warning to region-wide business leaders urging them not to be complacent about digital transformation, as well as online security.

“The UAE is a particularly interesting example where the government is ahead of the game, beating the private sector in the digital transformation stakes.”

He notes in many markets it is usually private organisations who are fast to embrace the advantages of the digital age.

“Generally, the government IT infrastructure is lagging way behind the private sector. This is not the case in the United Arab Emirates. Dubai’s e-government initiative kicked off in 2009 and is now so well embedded nationwide, it is as a global showcase.”

However, Alimohamed warns that it is the UAE’s private sector that has some swift catching up to do.

“Local business of all shapes and sizes need to do more than think about digital, they must act now. This is especially so with new guidelines, like VAT, coming on stream. A secure, nimble digital network allowing seamless connectivity, information storage, as well as easy access to business-relevant data is crucial,” he stresses.

Alimohamed’s team looks after more than 350 local companies, fast migrating them into the cloud-based networked digital space with an integrated, managed package for small-medium businesses built around Office 365 called Cobweb CompleteSMB (CC for small medium businesses).

“The Cobweb Complete series eliminates the purchasing of multiple products and having to manage them individually. It integrates everything a business needs in one place, immediately showing enhanced productivity and security,” he says.

Indeed, given that nine out of 10 attacks originate with emails he confirms that online security is at the core of Cobweb CompleteSMB, with a specific focus on providing robust email security protection.

“Ninety per cent of all major attacks on an organisation’s IT system and digital network can be traced back to email.  And, just as the organisation is recovering from the disruption, which in seven out of 10 cases is widespread, a second attack happens.

“My message is ‘don’t be caught short’,” he concludes.

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